TAG Heuer can be traced back to the year 1860. It was not long before TAG Heuer watches became associated with superior timekeeping. Edouard Heuer founded his company, TAG Heuer, which set the standard for precision timepieces. The watchmakers of helped to TAG Heuer develop innovative stopwatches, chronographs, and water-resistant watch models at this time. In 1882 TAG Heuer invented many of the first chronograph watch models.
TAG Heuer is the brand name of choice for the finest mens and womens luxury watches. Their prominent reputation in the industry has allowed them to develop endorsement deals with renowned athletes including Jeff Gordon, Maria Sharapova, Brad Pitt, Tiger Woods, Steve McQueen, Leonardo DiCaprio, and the newest ambassador, Cameron Diaz.